Guldägget 2019, Silver, Visual Identity
Wine Mechanics
Welcome to Wine Mechanics, the first urban winery in the Nordics. Wine produced with love and technology in the city of Gothenburg.
Brief
Despite a cultural leaning towards grain- rather than grape-based beverages, Swedes are no strangers to sampling the nectar of the gods. Real insight into winemaking, however, is still the domain of the few. Wine Mechanics is on a mission to change that, and they needed a name and brand identity to show it.
Insight
The desire was to get as far from wine snobbery as possible and build a brand that communicates craftsmanship, experimentalism and enthusiasm.
Solution
There’s a dusty old perception of winemaking that’s survived for centuries. We aimed to liberate Wine Mechanics from its shackles – by explaining that you can make great wine just about anywhere, even in an industrial estate. A few well-chosen design elements tie it all together, creating the ideal vessel for each product to express its own distinctive character.
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