Hestra Gloves
Hestra is a Swedish glove manufacturer with presence all over the world – and now also online.
Brief
Hestra has previously divided its brand into two sub-brands: Hestra Sport and Hestra Dress, with separate websites and brand identities. This means that they accidentally narrowed their target group.
They needed a shared visual identity and website for Hestra's two brands. The goal is to increase the number of visitors, streamline the administration of e-commerce, and increase customer loyalty.
Insight
After extensive field research we found out the users are looking for gloves with specific requirements linked to different product categories. The requirements relate to use, weather, heat, appearance and product details.
Solution
The focus is on highlighting Hestra's products based on the visitor's personal requirement specification. To do this, a user-friendly visual filter function was created, where the user can select important features.
To highlight Hestra's great expertise in the field, we also developed a library of guides on glove usage, as well as editorial material such as interviews with various known users. Visually, the identity uses a monochrome palette with a yellow accent that highlights the most important features and navigation on the page.
