One Show 2019, Merit, Packaging
Guldägget 2019, Silver, Packaging
Shoe Shame
Nothing less than a bold, playful approach will do to inspire a global audience to look after their sneakers.
Brief
Paul Brunngård, Sweden’s largest retailer within shoe care, asked us to develop a brand new product line for sneakers. We created everything from name, visual identity to final packaging that would appeal to the sneakerhead target group and stand out in the category of shoe care.
Insight
Nothing less than a bold and playful approach will do to catch the eye of the picky sneakerhead audience.
Solution
Shoe Shame’s identity encourages people to obsess over their sneakers. The white packaging is a nod to the obsession of keeping sneakers in a box fresh condition. Playful pictograms and tweaked type guides the user tonality wise.
And the bright yellow helps to make the product stand out on the shelves. A bottle of Shoe Shame is something you want to put on your shelf right next to your favourite pair of shoes.
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